Black Friday
Black Friday adalah budaya belanja masyarakat amerika sebelum merayakan hari besar Thanksgiving pada minggu 4 setiap hari jum'at besar di bulan november sebelum memasuki perayaan natal di bulan desember sejak tahun 2005.
Kata Black Friday lebih populer sebagai satu hari penuh untuk berbelanja saat ini dan terkadang toko buka sampai tengah malam dengan memberikan diskon disetiap pembeliannya.
Black friday datang dari sejarah amerika tentang krisis keuangan negara akibat permainan manipulasi penjualan pasar emas sehingga membuat kelesuan pasar keuangan di wall street.
Sedangkan black friday di indonesia artinya merupakan istilah kata yang sering digunakan untuk memberikan penawaran belanja terbaik dengan promo cash back, voucher, gratis ongkir dan hadiah tambahan.
Black Friday is an annual retail event that takes place the day after Thanksgiving in the United States, which is traditionally the fourth Thursday in November. It marks the beginning of the holiday shopping season and is known for massive sales, discounts, and promotions across various retail sectors, both in physical stores and online.
Key Features of Black Friday:
- Sales and Discounts: Retailers offer significant markdowns on a wide range of products, from electronics and appliances to clothing and toys.
- Doorbuster Deals: Many stores feature "doorbuster" offers, which are limited-time or in-store-only deals on popular items, often with a limited supply to attract early shoppers.
- Crowd Shopping: In previous years, Black Friday was known for long lines and crowded stores, but with the rise of online shopping, many people now prefer to shop from the comfort of their homes.
- Online Shopping: Cyber Monday, the Monday after Black Friday, has become a counterpart focusing primarily on online sales, but in recent years, retailers have extended Black Friday deals to their websites as well.
Trends:
- Extended Deals: Black Friday is no longer confined to a single day. Many retailers start their deals as early as the beginning of November, offering promotions for weeks.
- Global Spread: Though it originated in the U.S., Black Friday sales have spread to other countries, with stores in places like Canada, the UK, and Australia also participating.
- Tech and Electronics: The biggest discounts are often seen on electronics, with items like TVs, laptops, smartphones, and gaming consoles in high demand.
Black Friday has evolved from a purely in-store shopping event to a massive online sales day, and it is often seen as a way for retailers to kick-start the holiday shopping season.
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